The truth is in the bottle

Your ultimate wine concierge. Selected by experts. Personally delivered.

At Vino Verdad, we believe that wine is more than a beverage; it's a story, a time capsule, and a reflection of the land from which it comes. Based in Spain and deeply connected to its regions, winemakers, and traditions, we act as your best wine advisor.


Each wine is hand-selected, not only for its quality, but also for its meaning. We collaborate with both renowned wineries and lesser-known producers, seeking wines that reflect their unique character, tell their story, and offer something truly memorable in every glass.


But we're not just curators, we're also connectors. Our mission is to build bridges between thoughtful drinkers and exceptional wines. Whether you're just starting out in the world of wine or honing your expert palate, we'll tailor your experience to your preferences.

At Vino Verdad, we believe that wine is more than a beverage; it's a story, a time capsule, and a reflection of the land from which it comes. Based in Spain and deeply connected to its regions, winemakers, and traditions, we act as your best wine advisor.


Each wine is hand-selected, not only for its quality, but also for its meaning. We collaborate with both renowned wineries and lesser-known producers, seeking wines that reflect their unique character, tell their story, and offer something truly memorable in every glass.


But we're not just curators, we're also connectors. Our mission is to build bridges between thoughtful drinkers and exceptional wines. Whether you're just starting out in the world of wine or honing your expert palate, we'll tailor your experience to your preferences.

Our advantages

A careful selection of delicious wines delivered monthly

Five-star service tailored to your taste, pace and curiosity

Access to limited editions, winery rarities, and regional gems

Revealing stories behind each bottle, from the vineyard to the harvest

Wine should be personal. It should inspire conversations, spark curiosity, and bring people together. That's why our approach is never mass-produced or algorithmic. Instead, we're grounded in the human experience, real relationships with producers, and a relentless pursuit of quality.


Because, at the end of the day, we believe in one thing above all else: The truth is in the bottle.

Our plans

Go to plans

About us

Founded by Ben Odgers - Expert. Curator. Educator.


Vino Verdad is the vision of Ben Odgers, a globally recognized leader in the beverage and luxury retail sectors with over 25 years of experience.


Accredited by the Wine & Spirits Education Trust (WSET) and featured in Forbes, Reuters, and The Wall Street Journal, Ben is a respected industry commentator and educator. He has also led award-winning wine programs, hosting masterclasses with the world's finest producers.

Experience. Passion.

Personalized service.


Ben's experience spans building global teams, launching exclusive wine brands, and sourcing unique bottles for collectors around the world. He is known for making luxury wine accessible and offering a concierge service to corporate and private clients.


With Vino Verdad, Ben brings decades of experience and a human touch, offering curated wine deliveries and tailored services for those seeking the finest wines and expert advice.

Rooted in Spain. Globally connected.


Based in La Herradura, Spain, Ben's passion for wine drives Vino Verdad's mission: to offer expertly curated bottles that reflect the heart and soul of Spain and beyond, delivered with white-glove service.